From Digital Creator to Business Founder: A Portfolio Overview
Paz Digital Marketing by Teresa Paz
Social Media & Content Strategy | Content Creation, Management, Strategy & Copywriting
Branding & Digital Design | Brand Development, Web Design, Photography, Videography & Editing
My Business
In April 2022, I founded Paz Digital Marketing, growing it into a trusted and reputable partner for entrepreneurs, brands, and businesses worldwide.
Prior to focusing full-time on my business, I worked as a Content Marketing Strategist, where I gained valuable experience in developing and executing content strategies for clients across various industries.
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I have since worked with clients in industries like health coaching, fitness instruction, event planning, and more, helping them build their digital presence and engage with their target audiences.
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Specializing in social media management and strategy, I help clients thrive on platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and Google Business.
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I am passionate about what I do, bringing enthusiasm, creativity, and determination to every project I take on.
My Story
From Freelancer to Founder... After working as a social media manager on Fiverr, a popular freelancing platform, I developed a deep appreciation for my work and recognized my strengths in social media management, brand building, and strategic communication. Managing up to five clients at a time, I quickly realized the high demand among small businesses for an independent social media manager—someone they could trust to understand their unique goals without the high costs of hiring a full agency. Driven by my passion for helping businesses grow, I decided to launch my own freelance social media management business. This allowed me to provide a more personalized, hands-on approach tailored to each client’s specific needs.
What I Do
What I do for my clients... I provide a range of services to help businesses build a strong online presence and connect with their audience effectively: Strategic Campaign Development: I design comprehensive marketing strategies aimed at increasing brand awareness, driving sales, and helping businesses reach their full potential. Content Creation & Production: I travel to local clients to capture high-quality photography and videography, ensuring a strong visual presence across their social media platforms. Social Media Planning & Management: I map out content calendars months in advance using spreadsheets, allowing clients to review and approve their content strategy. Video Editing: I edit various types of video content, including webinars, YouTube videos, TikToks, and Shorts, using Adobe Premiere Pro. Graphic & Photo Editing: I design visually compelling content such as social media posts, ads, and brand assets using Canva Pro, Adobe InDesign, Photoshop, and Lightroom. Performance Analysis & Client Collaboration: I hold regular online meetings to discuss progress, analyze social media metrics, and refine strategies to align with business goals.
Milestones
Milestones I'm proud of... Throughout my career, I’ve had the opportunity to work on exciting projects that have expanded my expertise and allowed me to make a meaningful impact: Assisted in the filming of an NJ PBS (New Jersey Public Broadcasting Service) episode. Developed and executed customer retention strategies for a company, including automated email campaigns, optimized segmentation, and multi-channel engagement tactics. Designed logos, websites, and full brand packages for new businesses, helping them establish a strong digital presence. Created promotional materials such as company banners and event flyers for non-profit fundraisers, book launches, holiday sales, and more. Led social media campaigns, including feed giveaways and periodic highlight story campaigns, to boost engagement and visibility for a client. Wrote and designed email newsletters, published articles, and implemented automations that significantly improved customer retention.
Testimonials
Marita, Holistic Health Coach
"Teresa is amazing to work with. She really gets my vision and all her work aligns with the content I strive to provide to my followers. Since we have been working together, my social media engagement has grown organically, and working with her has given me the freedom to focus on other areas of my business."
Mark, Music Producer
“Paz Digital Marketing provided excellent services and even detailed photography for my events. Teresa really cares about her clients succeeding and she helped my business grow even more than I thought it could through social media!”